//Real Estate
Custom Software Development
solution blueprint

Digitising Real Estate Sales with a Custom CRM

SlingVerse designed a CRM blueprint to help real estate companies manage leads, follow-ups, site visits, property inventory, and sales conversion tracking.

Custom CRM for Real Estate Lead Management
01

The Challenge

  • •Leads were coming from multiple online and offline sources.
  • •Salespeople were maintaining their own follow-up lists.
  • •Management did not have a live view of lead status or salesperson performance.
  • •Site visit scheduling was manual and often unstructured.
  • •Available property inventory was not clearly connected with the sales pipeline.
  • •Marketing spend could not be properly connected to actual conversions.

Lead Leakage

Leads from different channels were not captured into one centralized system.

Missed Follow-ups

Salespeople relied on manual reminders and WhatsApp messages.

No Pipeline Visibility

Management could not track lead stages in real time.

Unstructured Site Visits

Site visit scheduling and completion tracking were handled manually.

Weak Campaign Attribution

The business could not easily identify which campaigns produced qualified leads.

02

The Solution

  • •The CRM would capture leads from website forms, Meta Ads, Google Ads, landing pages, and manual entry.
  • •Each lead would move through predefined stages such as new lead, contacted, interested, site visit scheduled, negotiation, booked, and lost.
  • •Sales teams would receive follow-up reminders and task notifications.
  • •Management dashboards would show campaign performance, salesperson activity, property interest, and conversion status.
  • •The system could later integrate with WhatsApp, IVR, email marketing, and accounting tools.

Platform Modules Built

Lead Capture Module

Centralized lead collection from multiple channels.

Website form leadsManual lead entryCampaign source trackingLead assignmentDuplicate lead detection

Sales Pipeline

Tracks every lead from inquiry to booking.

Custom lead stagesLead status updateFollow-up historyLost reason trackingPriority tagging

Site Visit Management

Schedules and tracks site visits for interested prospects.

Visit schedulingSalesperson assignmentVisit statusCustomer feedbackReschedule reminders

Property Inventory

Maps leads to available plots, flats, units, or properties.

Available property listBooked property statusUnit-wise detailsPrice informationInventory status tracking

Management Dashboard

Gives leadership visibility into sales and marketing performance.

Lead source analysisSalesperson performanceCampaign ROI viewBooking pipelineFollow-up pending list

Implementation Roadmap

P1

CRM Discovery

1 week
  • Map current lead sources
  • Define sales pipeline stages
  • Review reporting needs
  • Define user roles
P2

CRM MVP

4-6 weeks
  • Lead capture
  • Pipeline dashboard
  • Follow-up reminders
  • Salesperson assignment
P3

Automation & Integrations

3-5 weeks
  • WhatsApp integration
  • Ad platform lead capture
  • Site visit tracking
  • Management reports

Need a CRM for your real estate business?

SlingVerse builds custom CRM systems for lead management, sales tracking, site visits, and automation.

Discuss CRM Development
Key Results Realised
  • Lead TrackingImproved
    All leads can be captured and tracked from one system.
  • Follow-up DisciplineImproved
    Automated reminders can reduce missed follow-ups.
  • Sales VisibilityImproved
    Management can monitor the active pipeline in real time.
  • Campaign AttributionEnabled
    Marketing sources can be connected with actual lead and booking data.
Technologies Used
React / Next.js
Node.js / Laravel
PostgreSQL / MySQL
WhatsApp API
Google Ads Integration
Meta Lead Ads Integration
Role-Based Access
Representative Scenario
CRED
Confidential Real Estate Developer
Property Development Company
Transformation
Before
  • - Excel-based lead tracking
  • - Manual follow-ups
  • - No live sales dashboard
  • - Scattered lead sources
  • - Unstructured site visit tracking
After
  • + Centralized CRM
  • + Automated reminders
  • + Live pipeline dashboard
  • + Lead source tracking
  • + Site visit management