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The business had growing customer support demand, but most queries were repetitive and time-consuming. Support agents were spending valuable time answering the same questions instead of handling complex customer issues.

The company was losing visibility over leads and follow-ups because there was no centralized CRM system. Management could not clearly track which leads were active, which salesperson was following up, and which properties were generating the best interest.

The company was managing field attendance and workforce operations manually across multiple warehouse locations, creating payroll errors, attendance disputes, and limited operational control.

The sales team had many leads but limited clarity on which prospects were worth immediate attention. Manual qualification slowed down response time and reduced sales efficiency.

The founder needed to move fast but avoid spending too much on unnecessary features before market validation.

The business depended on an old ERP, but replacing it completely would be expensive, risky, and disruptive.