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//Real Estate
Custom Software Development
solution blueprint
Digitising Real Estate Sales with a Custom CRM
SlingVerse designed a CRM blueprint to help real estate companies manage leads, follow-ups, site visits, property inventory, and sales conversion tracking.
01
The Challenge
- -Leads were coming from multiple online and offline sources.
- -Salespeople were maintaining their own follow-up lists.
- -Management did not have a live view of lead status or salesperson performance.
- -Site visit scheduling was manual and often unstructured.
- -Available property inventory was not clearly connected with the sales pipeline.
- -Marketing spend could not be properly connected to actual conversions.
Lead Leakage
Leads from different channels were not captured into one centralized system.
Missed Follow-ups
Salespeople relied on manual reminders and WhatsApp messages.
No Pipeline Visibility
Management could not track lead stages in real time.
Unstructured Site Visits
Site visit scheduling and completion tracking were handled manually.
Weak Campaign Attribution
The business could not easily identify which campaigns produced qualified leads.
02
The Solution
- -The CRM would capture leads from website forms, Meta Ads, Google Ads, landing pages, and manual entry.
- -Each lead would move through predefined stages such as new lead, contacted, interested, site visit scheduled, negotiation, booked, and lost.
- -Sales teams would receive follow-up reminders and task notifications.
- -Management dashboards would show campaign performance, salesperson activity, property interest, and conversion status.
- -The system could later integrate with WhatsApp, IVR, email marketing, and accounting tools.
Platform Modules Built
Lead Capture Module
Centralized lead collection from multiple channels.
Website form leadsManual lead entryCampaign source trackingLead assignmentDuplicate lead detection
Sales Pipeline
Tracks every lead from inquiry to booking.
Custom lead stagesLead status updateFollow-up historyLost reason trackingPriority tagging
Site Visit Management
Schedules and tracks site visits for interested prospects.
Visit schedulingSalesperson assignmentVisit statusCustomer feedbackReschedule reminders
Property Inventory
Maps leads to available plots, flats, units, or properties.
Available property listBooked property statusUnit-wise detailsPrice informationInventory status tracking
Management Dashboard
Gives leadership visibility into sales and marketing performance.
Lead source analysisSalesperson performanceCampaign ROI viewBooking pipelineFollow-up pending list
Implementation Roadmap
P1
CRM Discovery
1 week- Map current lead sources
- Define sales pipeline stages
- Review reporting needs
- Define user roles
P2
CRM MVP
4-6 weeks- Lead capture
- Pipeline dashboard
- Follow-up reminders
- Salesperson assignment
P3
Automation & Integrations
3-5 weeks- WhatsApp integration
- Ad platform lead capture
- Site visit tracking
- Management reports
Need a CRM for your real estate business?
SlingVerse builds custom CRM systems for lead management, sales tracking, site visits, and automation.
Discuss CRM DevelopmentKey Results Realised
- Lead TrackingImprovedAll leads can be captured and tracked from one system.
- Follow-up DisciplineImprovedAutomated reminders can reduce missed follow-ups.
- Sales VisibilityImprovedManagement can monitor the active pipeline in real time.
- Campaign AttributionEnabledMarketing sources can be connected with actual lead and booking data.
Technologies Used
React / Next.js
Node.js / Laravel
PostgreSQL / MySQL
WhatsApp API
Google Ads Integration
Meta Lead Ads Integration
Role-Based Access
Representative Scenario
CRED
Confidential Real Estate Developer
Property Development Company
Transformation
Before
- - Excel-based lead tracking
- - Manual follow-ups
- - No live sales dashboard
- - Scattered lead sources
- - Unstructured site visit tracking
After
- + Centralized CRM
- + Automated reminders
- + Live pipeline dashboard
- + Lead source tracking
- + Site visit management